Tuesday, June 30, 2009

Television Broadcasts... Remember it's only a 60 minute broadcast.

I just finished watch the TORC race from Crandon on my DVR. Immediately I went online to see what people were saying on the two forums that I have membership with. There were quite a few compliments and just as many or more detractors of the broadcast. The only comment I have is,"Remember it is only a 60 minute broadcast."

Trying to show 3 classes in that time frame while trying to create the side stories is a herculean effort. A ninety minute slot would probably work perfect, but all that takes is more money. Either eliminate a class, and nobody wants that, or work with what you have.

Paul at one point, during one of the rain delay meetings in Texas, mentioned the were looking at other avenues to broadcast the TORC series. Attempting to do what LOORS has done. Again it takes time, money, and manpower. (and a 27 hour day) Hopefully as the 2010 season approaches "the powers in charge" have additional avenues for the teams to promote to their marketing partners.

The trackinginternational.com coverage is awesome, now it just needs to get promoted to get enough viewers watching it so racer can use it in their proposals. (Heck I was watching it online in the stands at Perris while the race was going on.)

Getting the Steve Naughton film about Crandon completed and in movie theaters is another step in the evolution of short course racing. Look what "Dust to Glory" did with desert racing.... NBC Sports keeps SCORE on the calendar as programming every year since.

Let's give the latest ESPN2 broadcast good marks. The whole feel of the show is different. The pace is quicker, the commentators are quicker with their comments, the race shots are quick, and change all the time to add to the pace and excitement of the event. It really give a much better feel to the speeds of the trucks as compared to earlier broadcasts or even the WSORR broadcasts on SPEED.

Remember Rome wasn't built in a day.
and.....
Short Course racing keeps getting partially built and their torn down to start all over, but there must be a level of patience on everyone's part.

It took Wally Parks and NHRA, and Bill France and NASCAR 50 years to get where they are today.

At one point short off-road racing had Mickey Thompson, but when he was killed our sport stepped back 10-20 years in its growth.

Maybe Ricky Johnson is the man. He was connections, the experience, and the vision.

In my opinion that is what makes the successful forms of motorsports succeed. Putting a name and face to the entity creates trust among all racers, sponsors, and fans.

This all easy for me to say, since I haven't raced a long time.

I seem to spend a ton of time watching and listening to racers, fans, promoters, parts manufacturers, sponsors, and sanctioning bodies for the small part I play in this industry.

Let's look forward not back.

- Mike Reusche, www.philsinc.com - www.mt-graphics.com

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